LinkedIn profile writing & personal branding
Your LinkedIn Profile Should Match the Level You're Operating At
We help career professionals reposition how they show up on LinkedIn, and help founders and executives turn what they know into a visible, credible personal brand.
Career professionals
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Founders
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Executives
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Consultants
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Senior leaders
Featured in
Business Insider
New York Weekly
Al Jazeera
Impact Wealth
New World Magazine
Entrepreneurship Life
HR.com
Wefunder
AI Journal
Choose the Job You Need LinkedIn to Do
Two routes, same standard of work. Pick the one that matches where you are.
For career professionals
I need my profile to catch up with my career
A complete LinkedIn profile rewrite and optimization for professionals preparing for a job search, promotion, career move, or stronger professional presence.
One-time project: $300
Explore Profile OptimizationFor founders & executives
I want my name to carry more authority
Positioning, content strategy and LinkedIn ghostwriting for founders and executives who want to become more visible to the people who matter to their business.
Ongoing engagement
Explore Personal BrandingYour Experience Should Be Easier to Understand Online
A job title can tell people where you work. It rarely explains the scale of what you do, the problems you solve, or the direction your career is moving.
The same gap appears with founders. A company can be growing while the person behind it is almost invisible. Their best ideas stay inside customer calls, team meetings, sales conversations and private messages instead of becoming part of how the market knows them.
Our work starts with positioning. We decide what someone should understand about you after a short visit to your profile, then shape the profile and content around that message.
Service one
LinkedIn Profile Optimization for Career Professionals
Maybe your profile is technically complete. The headline names your role. The About section summarizes your background. The Experience section lists what you have done.
The problem is that none of it quite communicates your level.
Our LinkedIn profile writing service is built for professionals whose experience has moved faster than their profile. We turn scattered career history into a profile that feels current, credible and easy for recruiters, hiring managers and professional contacts to understand.
The $300 LinkedIn Profile Rebuild
Positioning
We clarify the roles, strengths and themes your profile should communicate before writing a line.
Search visibility
We use relevant role, industry and expertise terms naturally across your headline, About, Experience and Skills. No keyword stuffing.
Profile writing
We rewrite the parts people actually read, including your headline, About section and Experience content.
Profile structure
We recommend Skills, Featured content, profile settings and visual changes that support the story you are telling.
One revision
You review the complete profile and request one focused revision before final handoff.
Final handoff
You receive polished copy ready to place into LinkedIn, plus clear implementation notes.
Written for People. Structured for LinkedIn Search.
LinkedIn search is not a game of repeating the same keyword twenty times. Recruiters can search across profile information including your headline, Experience and Skills, while LinkedIn itself warns against keyword stuffing.
We research the language used around the roles and expertise you are targeting, then place those terms where they make sense. The result reads like a professional profile first and still gives LinkedIn more useful context about what you do.
That matters whether you want to be discovered for your next role, reposition yourself for a different market, or simply stop looking less experienced online than you are in real life.
Service two
LinkedIn Personal Branding for Founders and Executives
You probably do not have a shortage of ideas. You have a shortage of time to turn them into useful public content.
The strongest material is usually already there.
What customers keep asking you, what you disagree with in your industry, lessons from building the company, decisions your team had to make, mistakes you would not repeat, and patterns you notice before other people do.
Our personal branding service turns that raw expertise into a consistent LinkedIn presence without forcing you to become a full-time creator.
The Executive Authority Program
An ongoing LinkedIn personal branding and ghostwriting service for founders, CEOs, consultants and senior executives who want their expertise to become part of how the market knows them. Engagements are tailored around the depth of strategy, content and outreach support required.
Positioning
Define what you should be known for, which audiences matter, and which subjects you have a credible right to own.
Profile
Rewrite and align your LinkedIn profile so new visitors immediately understand your expertise and business context.
Voice capture
Use a short monthly interview, voice notes or written prompts to capture your real opinions, stories and language.
Ghostwriting
Turn your ideas into approximately 8 to 12 LinkedIn posts each month, written to sound like you rather than a content template.
Content direction
Plan recurring themes, timely angles, founder stories, expert insights and selected document or carousel concepts.
Review & refinement
Review what attracts the right conversations, profile visits and opportunities, then refine the content around what is working.
Your Name Should Sound Like You
Polished writing is easy to produce now. Believable professional positioning is harder.
We work from your actual experience, proof points, language and opinions. Career profiles are built from what you have done and where you want to go. Founder content is built from what you genuinely know, believe and see in your market.
You will not get a profile full of empty leadership adjectives. You will not get posts that could be published from any executive account with the name changed.
For ongoing personal branding, we use your input as source material and keep a review loop in place so the final content still feels natural when it appears under your name.
One Platform. Two Different Outcomes.
Profile Rebuild
Personal Branding
Best for
Career professionals
Founders & executives
Primary goal
Clearer positioning and stronger professional discovery
Authority, visibility and ongoing market presence
Engagement
One-time project
Monthly retainer
Investment
$300
From $1,500/month
A Simple Process With Real Input From You
1
We Understand the Context
You complete a focused intake covering your current role, target audience, goals, career history or business context. Founder clients can add a short strategy call so we can hear how they naturally explain their work.
2
We Find the Positioning
We identify the themes that deserve emphasis, the details that create credibility, and the language your audience is likely to understand and search for.
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We Write and Refine
Career clients receive a complete profile rewrite for review. Founder and executive clients move into an ongoing capture, writing and review rhythm so the brand can keep developing instead of stopping after one profile update.
What Better Positioning Can Actually Change
A stronger LinkedIn presence should lead to more than a cleaner profile. It should change how the right people understand you, remember you, and respond to your work.
Founder engagement
From 1,234 Followers to 15,000 in Under a Year
We helped a founder turn an underused LinkedIn account into a real authority channel. The work combined profile positioning, consistent expert-led content, deliberate network building, and a focused outreach strategy.
The audience grew organically from 1,234 to 15,000 followers in under 12 months. More importantly, the LinkedIn system helped add more than $100K in business.
Client account analytics
Screenshot from the client's own LinkedIn dashboard at the end of the engagement: 15,005 total followers and 29,467 post impressions in a single week.
Career client
From Shop Owner to CAD Jewelry Designer
A career client came to us while moving from running a shop into professional jewelry CAD design. We repositioned the profile around that new direction, optimized it for the niche, and supported the transition with relevant industry content and deliberate network building.
Within the first month, the account added more than 500 connections and the client landed two freelance gigs.
The goal in both cases was different. One person needed authority around an existing business. The other needed the market to see them in a new professional category. The strategy changed with the person.
Built for People Whose Reputation Matters
This service is a good fit when your LinkedIn profile has become a weak representation of your actual work, or when your name needs a stronger public presence around the business you are building.
We regularly expect the strongest fit to be senior professionals, managers, directors, consultants, founders, CEOs and executives with enough real experience to work from. The process becomes much stronger when there are meaningful projects, decisions, results, ideas and expertise behind the profile.
Frequently Asked Questions
What does your $300 LinkedIn profile writing service include?
The one-time service includes positioning direction, a rewritten headline, About section and Experience content, plus keyword, Skills, Featured-section and profile-structure recommendations. You also receive one focused revision before final handoff.
Is this a LinkedIn profile optimization service or just writing?
Both. The writing is only one part of the work. We also consider positioning, relevant search terms, profile structure and how the different sections work together so the profile communicates a clear professional identity.
Can you guarantee recruiter messages or interviews?
No. A stronger LinkedIn profile can improve how clearly you present your experience and how well your profile aligns with relevant searches, but hiring outcomes depend on your background, market demand, role fit, location, activity and many factors outside the profile itself.
Do you use keywords in LinkedIn profiles?
Yes, where they are relevant. We use terms connected to your role, industry and expertise across appropriate sections of the profile. We avoid repeating keywords unnaturally because LinkedIn itself advises against keyword stuffing.
What is included in your LinkedIn personal branding service?
The ongoing program combines positioning, profile optimization, voice capture, content strategy, LinkedIn ghostwriting and ongoing refinement. The goal is to help founders and executives maintain a credible presence without having to personally write every post.
Will ghostwritten LinkedIn posts actually sound like me?
That is part of the process. We use interviews, voice notes, past writing and your feedback to understand how you explain ideas. Your expertise and opinions provide the source material. Our job is to shape them into clear content without flattening your voice.
Do I need to post every day to build a personal brand on LinkedIn?
No. Consistency matters more than forcing daily output. For most founder and executive engagements, we would rather publish a smaller number of useful posts with a clear point of view than fill the calendar with content that adds very little.
Can I start with profile optimization and move to personal branding later?
Yes. Career professionals usually only need the one-time profile service. Founders and executives can also begin with profile work and move into ongoing personal branding when they are ready to build a consistent content presence.
Make Your Profile Catch Up With the Work You Have Already Done
If your career has moved forward while your LinkedIn profile stayed behind, start with the $300 Profile Rebuild.
If you are building a company or leading an industry and want your ideas to become part of how the market knows you, talk to us about the Executive Authority Program.
Profile Rebuild: $300
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Personal Branding: from $1,500/month
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